Choosing a coach is one of the most important decisions you will make in the business career. While it may be tempting to just find a cheap, affordable coach and hope for the best – there are other factors that you should consider when making this decision.

Achieved Results
Ideally, your coach should have already achieved what you want to achieve. The only way to judge your coach proficiency is his past results, so you should not hesitate to ask to see past businesses that your coach has managed or coached to success. Unfortunately, in the coaching business, there are a lot of unqualified people, so it’s very important to make sure your coach has actual credentials and has achieved what you want to achieve.

Personal Connection
In optimal coaching relationships, you should have some form of personal connection to your coach, and some shared interests outside business, or the coaching relationship will be short-lived. It’s very important to make sure that the coach is honest, cares about your growth as a person as well as a business, and does not shy away from telling you the truth about your business (as unpleasant as it may be).

Business Niche Experience
Each market is different and presents unique challenges and pitfalls. You should always favor a coach that worked in a market you are familiar with, as they already know the unique traps in the market and can save you priceless time.